Blog 5: Social Media & Text Messages

 In todays world, social media is far more than just a simple exchange between two individuals. Social media has been integrated into our daily lives and is continuously changing and adapting. Social media is not only used by the individual, it is also used by businesses. Businesses both big and small are using social media to their advantage in order to share their products and shed a positive light on their brand image. Businesses now have the ability to connect with people on a much more personal level because of social media. From blogs to Facebook, all people now have a voice that can be heard and it allows people to no longer "absorb an organizations message passively" which is a substantial change. While I was analyzing this article, I have come to the realization that the way we think about companies and interact with them is an entirely new concept. Not even 20 years ago companies were able to easily push messages they want to convey with little to no feedback from customers. Now today, thanks to social media sites such as Facebook and Twitter, people are able to voice their opinions instantaneously and have it out in the open for everyone to see. 

If people are able to voice their opinions on social medias for everyone to see, have big businesses taken this and twisted it to work in their favor by hiring people or bot accounts to say certain things?